Stamats Blog

The Top Fives of 2014

Posted by Quint Howell

Dec 17, 2014 8:00:00 AM

We have compiled a list of our top White Papers, webinars, and blogs from the last year. What can I say, we are data people! We hope you find our content to be helpful and informative. If there are some topics you would like us touch on in 2015, please give us some suggestions

Top five White Papers from 2014

  1. Pretty Good Done: A More Elegent Approach to Strategic Planning
  2. Serving Adult Student: Five Key Areas That Can't Be Ignored
  3. Brand Marketing 4.0 and Beyond
  4. A "Top of Mind" Review of Major Challenges and Issues Facing Higher Education
  5. Moving Ahead with Confidence 2.0: Ideas and Options to Help You Reach Your Enrollment Goals
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Managers & Leaders as “Experience Designers”

Posted by Eric Sickler

Dec 15, 2014 3:46:07 PM

My holiday wish is for you to have the rare privilege of collaborating meaningfully with at least one extraordinary designer during your lifetime. Achieving world peace, curing all disease, eliminating hunger and flipping the switch on global climate change are all up there too…I’m not a complete dink. But to literally feel the lift that great creative talent brings to a big challenge—or even a simple conversation—can be utterly amazing.

It’s been my rare privilege to feel that lift frequently during my career. And I plan to do all I can to enjoy more of the same well into my golden years.

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Topics: Energize Our Marketing, Mix It Up

A Code of Conduct for a Senior Team

Posted by Bob Sevier

Dec 9, 2014 11:46:41 AM

I recently finished my eighth book. It is called Row: Trust, Teams, and the Essentials of Leadership – A Primer for College Presidents and Their Senior Teams.

As part of my research, I asked a number of people who sit on senior teams to identify some of the attributes that make great senior teams.

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Money, Majors, and the Workforce of 2040

Posted by Joan Benson

Nov 13, 2014 10:50:41 AM

The students you recruit now will be mid-career by 2040. With all the focus students and parents are putting on outcomes, I’m a little worried about what the workforce will look like. Some days it feels as if it will be wall-to-wall physicians, nurses, physical therapists, and accountants. (Don’t get me wrong. I’ll be of an age where I will appreciate a fully-staffed and fiscally sound medical facility, still...)

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Topics: Refine Your Pricing Strategy

The Importance of Ownership

Posted by Bob Sevier

Nov 10, 2014 12:13:36 PM

As I was preparing for a seminar on strategic planning, I came across a number of articles on why strategic plans and planning initiatives often fail. One of the primary reasons, it appears, is a lack of ownership among the rank and file; the people who will actually be responsible for executing the plan. In other words, they are not wedded to the initiatives that are in play.

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Topics: Write a Plan

The Six Essentials of Powerful Competitive Message Development

Posted by Eric Sickler

Oct 31, 2014 11:47:29 AM

If you don’t have a “plant” record in the recruitment databases of your primary competitors, you can’t begin to imagine the recruitment marketing cacophony your prospective students are navigating. To catch a glimpse of what your recruitment marketing messages are up against, listen to the comments of the uber-candid high schoolers who participated in the 2014 TeensTALK LIVE! panel discussion in Chicago a few months ago.

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Topics: Bolster Your Brand, Mix It Up

Teams, Titles, and Talent

Posted by Bob Sevier

Sep 24, 2014 3:49:00 PM

I recently spent a day with Bob Smith. Bob is the retired president of Slippery Rock, a keen observer of higher education, and a great friend. While driving around the wilds of Tennessee, he offered one of those “thinking-out-loud” kind of comments that really make you think.

He asked why is it that senior teams are more concerned about the titles of people sitting around the table than the talent of people sitting around the table.

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Topics: strategic planning, Write a Plan

A New Year Resolution

Posted by Eric Sickler

Sep 22, 2014 7:00:00 AM

Most of the world’s population relegates penning New Year’s resolutions to late December, choosing to look upon January 1 as the quintessential annual fresh start. But those of us who live in education enjoy a bonus fresh start with the launch of every new academic year.

This year, rather than make a Fall Semester New Year’s Resolution (or six), I’m going to challenge you to make just one: rethink—and elevate—your school’s brand around WHY, rather than HOW or WHAT you do for your stakeholders.

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Topics: Energize Our Marketing, Mix It Up

“Ahoy, Autumn”

Posted by Joan Benson

Sep 16, 2014 9:00:00 AM

Image by paraflyerTis talk like a pirate day, me hearties, and—Avast!—t’day we recollect the scabrous treasure chest buried by t’ lubber, John Keats. Me barnacled beauty o’ a perfessor called ye, “T’Autumn.” So, just ter mix some chum in wit t’po-eh-tree, I’ll say ye t’launch o’ t’poem in pirate:

“Season o' mists and mellow fruitfulness
Close bosom-bucko o' t' maturin' sun;
Conspirin' with him how t' load and bless
With fruit t' vines that round t' thatch-eves run.”

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Topics: Marketing

Just Search Engine It

Posted by Quint Howell

Sep 2, 2014 1:14:00 PM

I love irony.

Some of the best comedy comes from it. Irony can often bring to light unexpected lessons, sometimes warm and delightful while other lessons can be piercing and cold.

While researching for my blog post about Google, what could be more ironic than googling Google? Sure, I could just go to Google’s page and click the About button, but what’s the fun in that?

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Topics: Bolster Your Brand

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