Stamats Higher Education Marketing Blog

Optimization As we are early into the new decade, I hope the year and the decade find you doing well. The past decade saw tremendous growth, change, and innovation in the interactive space. From the predominance of brochureware sites in the early part of the decade, to the Web 2.0 changes in the mid ’00s, to today, on the cusp of Web2, it’s an exciting, albeit sometimes frustrating time for interactive marketers. Financially, it was a rough decade bookended by the “dot bomb” economy and the Great Recession....

When Will the “Helicopters” Land... The Changing Role of Parents from Influencers to Participants in Graduate Recruitment I expect that most of us have heard the term “helicopter parents.” While you may regard this term as one applying to parents of school-age children or undergraduate-age students, these parents are creeping into the graduate school recruitment process in a more dominant way as their children reach that stage in life. As a brief reminder,...

2010 Stamats’ Adult Student Marketing Conference

2010 Stamats’ Adult Student Marketing Confer... It’s February, and we are closing in on two significant events in the area of serving adult students. First, Stamats’ Adult Student Marketing Conference in San Antonio, TX February 23–25. For those of you who attended last year, I hope to see you back again! If you have not joined us for this event please consider making the trip to San Antonio for a great conference filled with opportunities for learning and networking....

The Elements of Institutional Success... At the annual NAICU meeting in early February I had the opportunity to ask a number of college presidents this question: What are the ingredients to institutional success? I had lots of responses, but during the course of the day the following common themes occurred repeatedly. First, leadership. Someone needs to take charge, frame the issues, and make the tough decisions. Second, a strong senior team. The job of the...

Did you Know? Interesting Stats about Working Moms and Mobile Services

Did you Know? Interesting Stats about Working Moms... Working moms, defined as women who are employed full-time and have one or more kids in the house, are among the highest spenders in the U.S. on cellular phone services, spending 21% more than the average cell user on their monthly bills. This is an important stat to consider for higher ed marketing because significant numbers of these “working moms” are the same ones who may be considering attending college to start...

Why I Believe in Strategic Creative: II... The power of a great concept: it’s the essence of strategic creative. All great creative executions start with thinking, and all great creative thinking leads to a great concept. It doesn’t matter what you call it—idea, premise, concept, theme—it matters whether you have one driving your brand campaign, recruiting publications, Web site, fundraising communications… and yes, even your social media. How does a...

Recruitment Messaging: Focus!... Findings from the 2009 FALL TeensTALK® study, administered in November to 500 college-bound high school students across the country, reveal some critically important strategic advice for recruiters who want to make sure they’re sending the right messages to prospective students at the right time. Faithful TeensTALK® blog readers may recall that a few short months ago when the 2009 SUMMER TeensTALK® study was conducted,...

The Data Is In – 2009 Stamats Adult StudentsTALK... It is always exciting to see much anticipated project results. I am very pleased to see the data from our 2009 Stamats Adult StudentsTALK ™ research. Several months ago Stamats committed to repeating the adult student research that was done in 2008. And it is in no small part due to what had happened in the economy and the questions that were asked about how that might impact adults returning to higher education. Traditionally...

Marketing Complexity... A recent White Paper from Unica (Unica.com) offered a very nice summary of the forces that are transforming marketing. The implications for student recruiting and fundraising are clear. The paper suggests that three tightly interrelated megatrends are transforming marketing: The increasing empowerment of the customer The growth of direct and Internet-based media The relentless increase in marketing complexity Let’s...

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