Stamats Blog

Seven Strangers Picked to Live in House

Posted by Quint Howell

Jul 29, 2014 4:12:02 PM

I was exactly a year old when MTV launched. A channel that was dedicated to playing music video for 24 hours a day. I have always had a strange love/hate relationship with MTV. Besides being a lover of music and sharing the same birthday, I grew up watching MTV and like many young people since its inception was influenced by some of it’s content.

I was four when I saw “Thriller” for the first time. I was glued for all 13 minutes watching in horror as my favorite artist turned into a werewolf. Needless to say, there were a lot of sleepless nights worrying that the poster hanging on my wall would also transform.

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Topics: Understand Your Audiences

Dare to Be Bold

Posted by Joanna Basile

Jul 22, 2014 10:23:00 AM

A lot of people are afraid to be bold. And it’s understandable why. Being bold can be scary. You put yourself/your beliefs/your identity/your brand out there and hope that others will have the same enthusiasm for it as you. That others won’t reject you.

But there’s no guarantee. It’s why so many people and so many brands take the safe approach—so as not to upset or offend or shock. Those brands are forgettable, though. The dauntless ones are those that are memorable, that stick with you over time. And not taking advantage of that is an unfortunate lost opportunity to make a lasting impression on someone.

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Topics: Bolster Your Brand

Where’s Your Mars?

Posted by Joan Benson

Jul 16, 2014 10:20:00 AM

I’m a techno-wannabe. Have been all my life. As a kid, I read Popular Science and dreamed of flying cars and cold fusion. In college, back in the days before—well, everything—most of my classmates wrote their papers on typewriters. Manual typewriters.

Somehow, I weaseled my way into the good graces of people who knew how to (get this) do word processing on the Xerox mainframe buried in the library basement. If that doesn’t raise goose bumps on your arms, you must be under 45. Of course, I only learned enough programming to write the papers because, for me, the writing has always won out over the actual science.

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Topics: Bolster Your Brand

Essentials to Comprehensive Social Media Strategy for Higher Ed

Posted by Lisa Giurato

Jul 7, 2014 8:41:00 AM

How many clicks does it take to achieve success in a social media campaign? When it comes to creating a social media campaign across one or more social platforms, you first need to define your goals and set up the metrics you will use to interpret the progress on those goals. In this case, the right metric analyzing tools will count all those clicks for you.

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Topics: Enhance Digital and Social Media

An Apple in Hand…

Posted by Joan Benson

Jul 2, 2014 8:52:00 AM

The buzz was enormous, starting at the Las Vegas consumer electronics show in January and managing to stay voluble through several more major shows. It would be a revolution, everyone said. What the device promised—hand-held, wireless, robust—had never been imagined outside of science fiction.

Sixteen months after the intended launch date, Apple’s Newton Message Pad finally reached consumers. And flopped.

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Topics: Understand Your Audiences

What’s Going On?

Posted by Cary Jordan

Jun 24, 2014 11:04:00 AM

My parents had some interesting techniques. One of them was to choose, with great intent, certain movies for us to sit down and watch together. But I’m not talking Disney. These were real, serious movies. They’d often do it separately from one another, and they’d choose films to watch individually with me and my brothers and sister.

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Topics: Understand Your Audiences

Social Media in Higher Ed: Get Students LinkedIn to Your University Page

Posted by Lisa Giurato

Jun 19, 2014 8:51:04 AM

A few years ago, I was sitting awkwardly in a straight back chair pulled from the dining room into the living room of my graduate professor’s home. Around me, squeezed onto a couch, an arm chair, the floor, and three other dining room chairs sat 10 of my colleagues, all of us new to the MFA graduate program, nine were new to Iowa having just traveled to the Midwest from the East, West, and North. We were gathered at our professor’s home for a meet and greet and all of us exuded anxiety from our pores as we looked one another over without trying to look like we were looking one another over. All of us were bursting with questions about what this next big leap in higher education would be like and each of us must have wondered how we were going to connect with one another, if not on a personal level at least on a professional level, considering that the cliché of writers being introverts tends to be true.

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Topics: Enhance Digital and Social Media

Data Crazy

Posted by Joan Benson

Jun 16, 2014 9:09:00 AM

So, there was this guy who was kind of good at everything. He read a lot, he was on lots of committees, he tinkered with stuff, he designed things, he argued—civilly and politely—and he always puzzled about how the universe (and people) worked.

He was fascinated by electricity and he hoped the metal rod planned for the top of a new church’s spire would draw lightning and give him more data. But the building, as it usually does, fell behind schedule.

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Topics: Understand Your Audiences

Google's Panda 4.0 Update Affect on Higher Ed Websites

Posted by Phoebe Simon

Jun 10, 2014 10:51:45 AM

Panda 4.0 was officially launched by Google on May 20 and confirmed by Matt Cutts via Twitter. Although Google makes about 550 algorithm changes each year, there are some that are significant enough to affect a website’s SEO rankings. Because of this, it’s a good idea to keep track of when major algorithm changes are introduced (i.e. Hummingbird, Penguin, Panda, etc.) to help explain why your rankings, SEO, and organic website traffic may have faltered. One great way to do this is by using the annotation feature within your Google Analytics account and creating a new annotation each time a significant change is unveiled. (See below)

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Topics: Enhance Digital and Social Media

Branded Environments and the College Campus Feel

Posted by Joanna Basile

Jun 9, 2014 8:00:00 AM

I recently started working for a client near my alma mater and former employer, the University of Notre Dame. When the project team and I visited our client’s campus, I couldn’t help making a special trip one evening to walk around my old campus and take in the nostalgia. And at Notre Dame, you’re hit with it almost immediately.

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Topics: Understand Your Audiences, Bolster Your Brand

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