Stamats Blog

Execute Steadily

Posted by Bob Sevier

Mar 17, 2015 8:41:48 AM

A number of years ago I did a small project for a top 10 business school. As part of that engagement I had the opportunity to interview a graduate student, and I asked him to summarize what he had learned at the business school. The student replied:

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Topics: Marketing, barriers, strategic planning, Energize Our Marketing

Debunking Persistent Myths About the Higher Education Marketplace Part II

Posted by Bob Sevier

Feb 25, 2015 10:38:09 AM

My last post presented a series of myths about the higher education marketplace. This post continues and completes that conversation.

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Topics: higher ed

Debunking Persistent Myths About the Higher Education Marketplace

Posted by Bob Sevier

Jan 28, 2015 4:38:00 PM

Changing needs and marketplaces have created myriad conversations around the question What should we do next? We know that answering this question is not always easy, but persistent myths about the marketplace have made answering it even more difficult than it needs to be.

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Topics: higher education, higher education challenges, program marketability, economy, Adult Student Recruitment and Marketing, Pricing Strategy

Death of Distinctive

Posted by Bob Sevier

Jan 21, 2015 2:15:56 PM

Over the holidays I wrapped up a new book on strategic planning.1 During my research, I had a chance to read dozens of strategic plans and noticed that many of them included a list of distinctive competencies.

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Topics: strategic planning, Bolster Your Brand

What Kind of Marketing Dog Are You?

Posted by Joan Benson

Jan 5, 2015 6:00:00 AM


Let’s face it, marketing to adult prospects takes dogged determination. They may take two or more years to even decide to go to school. They get distracted by trivia like jobs, kids, and mortgages. We’ve been studying how you do what you do and have some serious insight into what works for different types of institutions. Here’s a handy dandy flow chart to help you see what kind of dog you are and what tricks might work best for your situation.


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Topics: Energize Our Marketing

The Top Fives of 2014

Posted by Quint Howell

Dec 17, 2014 8:00:00 AM

We have compiled a list of our top White Papers, webinars, and blogs from the last year. What can I say, we are data people! We hope you find our content to be helpful and informative. If there are some topics you would like us touch on in 2015, please give us some suggestions

Top five White Papers from 2014

  1. Pretty Good Done: A More Elegent Approach to Strategic Planning
  2. Serving Adult Student: Five Key Areas That Can't Be Ignored
  3. Brand Marketing 4.0 and Beyond
  4. A "Top of Mind" Review of Major Challenges and Issues Facing Higher Education
  5. Moving Ahead with Confidence 2.0: Ideas and Options to Help You Reach Your Enrollment Goals
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Managers & Leaders as “Experience Designers”

Posted by Eric Sickler

Dec 15, 2014 3:46:07 PM

My holiday wish is for you to have the rare privilege of collaborating meaningfully with at least one extraordinary designer during your lifetime. Achieving world peace, curing all disease, eliminating hunger and flipping the switch on global climate change are all up there too…I’m not a complete dink. But to literally feel the lift that great creative talent brings to a big challenge—or even a simple conversation—can be utterly amazing.

It’s been my rare privilege to feel that lift frequently during my career. And I plan to do all I can to enjoy more of the same well into my golden years.

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Topics: Energize Our Marketing, Mix It Up

A Code of Conduct for a Senior Team

Posted by Bob Sevier

Dec 9, 2014 11:46:41 AM

I recently finished my eighth book. It is called Row: Trust, Teams, and the Essentials of Leadership – A Primer for College Presidents and Their Senior Teams.

As part of my research, I asked a number of people who sit on senior teams to identify some of the attributes that make great senior teams.

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Money, Majors, and the Workforce of 2040

Posted by Joan Benson

Nov 13, 2014 10:50:41 AM

The students you recruit now will be mid-career by 2040. With all the focus students and parents are putting on outcomes, I’m a little worried about what the workforce will look like. Some days it feels as if it will be wall-to-wall physicians, nurses, physical therapists, and accountants. (Don’t get me wrong. I’ll be of an age where I will appreciate a fully-staffed and fiscally sound medical facility, still...)

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Topics: Refine Your Pricing Strategy

The Importance of Ownership

Posted by Bob Sevier

Nov 10, 2014 12:13:36 PM

As I was preparing for a seminar on strategic planning, I came across a number of articles on why strategic plans and planning initiatives often fail. One of the primary reasons, it appears, is a lack of ownership among the rank and file; the people who will actually be responsible for executing the plan. In other words, they are not wedded to the initiatives that are in play.

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Topics: Write a Plan

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