Stamats Blog

Money, Majors, and the Workforce of 2040

Posted by Joan Benson

Nov 13, 2014 10:50:41 AM

The students you recruit now will be mid-career by 2040. With all the focus students and parents are putting on outcomes, I’m a little worried about what the workforce will look like. Some days it feels as if it will be wall-to-wall physicians, nurses, physical therapists, and accountants. (Don’t get me wrong. I’ll be of an age where I will appreciate a fully-staffed and fiscally sound medical facility, still...)

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Topics: Refine Your Pricing Strategy

The Importance of Ownership

Posted by Bob Sevier

Nov 10, 2014 12:13:36 PM

As I was preparing for a seminar on strategic planning, I came across a number of articles on why strategic plans and planning initiatives often fail. One of the primary reasons, it appears, is a lack of ownership among the rank and file; the people who will actually be responsible for executing the plan. In other words, they are not wedded to the initiatives that are in play.

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Topics: Write a Plan

The Six Essentials of Powerful Competitive Message Development

Posted by Eric Sickler

Oct 31, 2014 11:47:29 AM

If you don’t have a “plant” record in the recruitment databases of your primary competitors, you can’t begin to imagine the recruitment marketing cacophony your prospective students are navigating. To catch a glimpse of what your recruitment marketing messages are up against, listen to the comments of the uber-candid high schoolers who participated in the 2014 TeensTALK LIVE! panel discussion in Chicago a few months ago.

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Topics: Bolster Your Brand, Mix It Up

Teams, Titles, and Talent

Posted by Bob Sevier

Sep 24, 2014 3:49:00 PM

I recently spent a day with Bob Smith. Bob is the retired president of Slippery Rock, a keen observer of higher education, and a great friend. While driving around the wilds of Tennessee, he offered one of those “thinking-out-loud” kind of comments that really make you think.

He asked why is it that senior teams are more concerned about the titles of people sitting around the table than the talent of people sitting around the table.

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Topics: strategic planning, Write a Plan

A New Year Resolution

Posted by Eric Sickler

Sep 22, 2014 7:00:00 AM

Most of the world’s population relegates penning New Year’s resolutions to late December, choosing to look upon January 1 as the quintessential annual fresh start. But those of us who live in education enjoy a bonus fresh start with the launch of every new academic year.

This year, rather than make a Fall Semester New Year’s Resolution (or six), I’m going to challenge you to make just one: rethink—and elevate—your school’s brand around WHY, rather than HOW or WHAT you do for your stakeholders.

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Topics: Energize Our Marketing, Mix It Up

“Ahoy, Autumn”

Posted by Joan Benson

Sep 16, 2014 9:00:00 AM

Image by paraflyerTis talk like a pirate day, me hearties, and—Avast!—t’day we recollect the scabrous treasure chest buried by t’ lubber, John Keats. Me barnacled beauty o’ a perfessor called ye, “T’Autumn.” So, just ter mix some chum in wit t’po-eh-tree, I’ll say ye t’launch o’ t’poem in pirate:

“Season o' mists and mellow fruitfulness
Close bosom-bucko o' t' maturin' sun;
Conspirin' with him how t' load and bless
With fruit t' vines that round t' thatch-eves run.”

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Topics: Marketing

Just Search Engine It

Posted by Quint Howell

Sep 2, 2014 1:14:00 PM

I love irony.

Some of the best comedy comes from it. Irony can often bring to light unexpected lessons, sometimes warm and delightful while other lessons can be piercing and cold.

While researching for my blog post about Google, what could be more ironic than googling Google? Sure, I could just go to Google’s page and click the About button, but what’s the fun in that?

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Topics: Bolster Your Brand

The other 238,894 miles

Posted by Nick Ludwig

Aug 29, 2014 10:34:00 AM

When your team of executives and board members convene to develop a strategic plan, it’s almost inevitable for someone to bring up the 30,000-foot view. The phrase was coined as a reference to what you’re able to see when on-board a commercial airplane cruising at 30,000 feet. When applied to strategic thinking, the 30,000-foot view is meant to encourage someone to think holistically and consider long-term goals.

While the view from a plane six miles off the ground can be phenomenal, imagine the same landscape seen from the moon. There’s a lot to learn from the other 238,894 miles.

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Topics: Write a Plan

Analyze this. Tweet that.

Posted by Lisa Giurato

Aug 26, 2014 9:30:00 AM

Metrics

An important part of evaluating your social media campaigns and strategy is to consider the metrics. Through the metrics, you will better understand the return on your investment (ROI). Analyzing the data that certain tools for data collection can provide enables you to test how well certain content performs as an attractor to your social media platforms and your website. You can identify content to promote. You can perform tests to see which content performs better. You can use it to create polls or even to promote on-campus contests that can provide you with information to evaluate who your audience is and if they are matching up with your target audience. Perhaps, most importantly, social media can generate inbound links to your website.

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Why Tenure is a Little Like Baseball Before Free Agency

Posted by Jeff Rich

Aug 21, 2014 9:37:00 AM

Sounds like a stretch, but if you think a little deeper about it you’ll see some similarities. For those not familiar with baseball before free agency, it was like permanent indentured servitude. As late as 1969, players were bound to a team for life by what was known as the “reserve clause.” Simply put, a player was a team's property unless the team chose to trade him or release him. A player’s first big-league team would usually be his last. In 1970, Kurt Flood changed all that when he challenged major league baseball’s reserve clause, clearing the way for free agency and the ultimate bidding war for talent we find ourselves seeing today. Tenure is generally seen as a really good thing by the academic side of a university, while administrators often struggle with the fixed expense structure it creates during times of declining enrollments and revenue. Putting these perspectives aside, I offer an alternative perspective that, if accepted, may make both sides switch to the other’s point of view. If we think of tenure like the reserve clause in baseball before free agency, then administrators should love it! It keeps salaries low for professors, as they are less likely to jump ship for a higher paying position at another university unless it comes with the tenure they’d be giving up. Academics often enter the field of teaching to gain tenure and have the job security few other professions offer. Like the reserve clause held down salaries in baseball, tenure has a similar effect in higher education. Just imagine if professors who were universally loved by their students, a pleasure for senior administrators to work with, and who produced the best student outcomes could shop their talents on the open market in an industry that sought to acquire the best talent? Top educators would see their salaries skyrocket, and if economic theory held true, the entire industry would see increased wages.
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Topics: Enhance Digital and Social Media, Write a Plan

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