Stamats Blog

Worst college student pick-up line ever: “Is there anything you’d like to ask me?”

Posted by Eric Sickler

Apr 17, 2014 12:34:00 PM

Take a listen to the clip below from the 2013 TeensTALK LIVE! Panel discussion and it won’t take you long to re-think the current-student-to-prospective-student interaction your school orchestrates within your recruitment marketing program. While the notion of putting your current students in touch with your prospective students is noble, the devil is in the details. And from the sound of things, the devil is winning.

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Topics: Improve Enrollment, Mix It Up

The Power of Perspective

Posted by Joanna Basile

Apr 14, 2014 8:00:00 AM

Apr14-Med

Saper Vedere. It’s Italian for “knowing how to see.” And it’s a notion Leonardo da Vinci considered essential to living a full life.

You see, da Vinci was all about the connessione (connection) between things. He didn’t keep his interests in silos and used his foray into one subject to inform his work in others. This gave him the diverse perspectives needed to make associations between things that others failed to see. It’s largely the reason why his ideas and inventions were so far ahead of their time.

Figures like da Vinci help us understand the power of perspective. And its importance extends far beyond creating works of art or inventing something new. How we see things is also a significant factor when it comes to making decisions, both everyday ones and those that are life changing.

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Topics: Energize Our Marketing, Image and Perception Studies

Designing the Marketing Mix

Posted by Collette Litzinger

Apr 9, 2014 2:22:31 PM

Has your marketing lost its fun? It doesn’t have to be boring. All it takes is a little design thinking to create a better marketing experience for both the marketer and the receiver.

So, what is design thinking? It is really just about thinking innovatively and creatively to find new solutions to old problems. It involves asking questions that haven’t been asked before and seeing connections between things many people would normally discard.

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A Nation of Innovators?

Posted by Joan Benson

Apr 8, 2014 9:39:00 AM

Happy birthday to the U.S. patent, 212 years young this week. Although the debate over the ethics, utility, and economic impact of protecting intellectual property will continue, the numbers indicate it’s still a popular activity.

Every year, for every thousand people in this country, one idea, invention, or breakthrough will be granted a patent. If you find a thousand hard to visualize, as I do, imagine a high school football stadium in Texas, about a third full. (Or, if it’s packed, that’s 3.5 patents’ worth.)

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Topics: New Programs and New Markets, Understand Your Audiences

Helping College Presidents and CFOs Manage Their Pricing Strategy in a Logical, Rational, and Sustainable Manner - Blog 10 of 10

Posted by Jim Scannell

Apr 8, 2014 9:37:00 AM

Price is only an issue when educational debt is greater than earnings potential

In this very challenging economic and employment climate, it’s critical to understand who you’re educating, for what career opportunities, at what cost, and what level of indebtedness. If your signature programs are physician’s assistant, nurse anesthesiologist, or other high demand health care professions, price is not an issue. The jobs are there, many with low six figure starting salaries. If your signature programs are business analytics or applied statistics, or other deep analytical skills-focused, the price you charge will not dampen demand. For example, the University of Texas launched a new masters program in business analytics anticipating 150 applicants for 30 spots. This past fall they enrolled 52 students, selected from more than 400 applicants with an average GMAT of 710, the highest of any graduate program in the business school.❶  With that much pent-up demand, price is not a factor.

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Topics: Refine Your Pricing Strategy

If You Can Only Do One Study…

Posted by Bob Sevier

Mar 31, 2014 2:30:00 PM

Routinely, my recruiting clients and other ask, “If we can only do one study this year, which once should we do?”

Without hesitating, I respond, “A non-matriculant study.”

By definition, a non-matriculant study is directed at students who applied, were accepted, and then chose not to enroll.

In other words, they are directed at students that were within hailing distance of matriculating at your institution but chose not to attend.

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Topics: Improve Enrollment

Who Are Your Students?

Posted by Joan Benson

Mar 31, 2014 8:14:00 AM

This sounds like a pretty easy question, but as it turns out, the answer is anything but. Last week’s NLRB decision adds even more complexity to the question.

Are They Employees?

The National Labor Relations Board says “yes,” which also allows Northwestern players to form a union. The university argues instead that the players are student-athletes. Appeals will probably keep the issue undecided for a while, but the ruling is a serious challenge to the hybrid metaphor underlying “student-athlete.”

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Topics: Understand Your Audiences

Helping College Presidents and CFOs Manage Their Pricing Strategy in a Logical, Rational, and Sustainable Manner - Blog nine of 10

Posted by Bob Sevier

Mar 28, 2014 1:47:00 PM

Evaluate the Marketability of Your Academic Programs

One of the best ways to take pressure off your price and price sensitivity is to reduce the number of non-missional academic programs that are not in demand, and increase the number that are.

When we help a client evaluate its existing programs we look through four lenses: 

  • Cost
  • Revenue
  • Demand
  • Quality
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Topics: New Programs and New Markets, Refine Your Pricing Strategy

Sometimes, Disruption Begins in the Middle

Posted by Bob Sevier

Mar 25, 2014 7:00:00 AM

At a recent president’s conference I had time to share lunch with a colleague who has both a long view (looking backward) and a keen interest in where higher education is going. I always find his insights and ideas interesting and worthwhile.

As we ate, he asked if I was familiar with Clayton Christensen and his work on disruption. I assured him that I was, including his major tome, The Innovative University: Changing the DNA of Higher Education from the Inside Out.

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Topics: Write a Plan

Honoring the Brand Masters

Posted by Joan Benson

Mar 24, 2014 8:10:00 AM

We talk brand a lot here. Brand promises. Brand research. Brand attributes. Brand launch. Brand revitalization. And although we know that brand is more than logo, we also try to learn the lessons of brand masters like Roberto Goizueta.

Brand is a means to an end, a way to connect our most important audiences with our most important contributions to their lives. To bring our promise into their daily lives, we can follow today’s dictum and physically put our mark wherever we can. We may not be sponsoring race cars, but we could be wrapping busses.

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Topics: Bolster Your Brand

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