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A Subtle Shift of Tsunami-Size Proportions

Over the last 12 months, I have noticed a subtle shift in the willingness of boards and senior leaders at colleges and universities to take a realistic look at core issues of cost, mission, and... read more

Resolutions for the New Year

I am not a big fan of New Year’s resolutions; they always feel more like wishful thinking than true commitments.  But I know for some of you these resolutions are serious and cause you to... read more

Critical Website Content for Adult Students

As many of you will remember from previous Stamats Adult StudentsTALK™ Research, the web is the place where adult students are most likely to go to find out more about your institution. Even... read more

Record-Breaking Registration, but WHY?

For those of us around Stamats involved with the Adult Student Marketing Conference, we had a pretty exciting week that I would like to share with you.  As some of you may be aware, our fourth... read more

Leveraging the Holiday Rush

It’s that time of year again and, no, I don’t mean the winter break.  I mean what I refer to as the holiday rush for adults to jump back into higher education.  Certificate programs, degree... read more

Digital Marketing Best Practices on Tour with NERCOMP and Stamats Catchfire

It’s true! The digital world really does bring us together. I am always delighted to see constituents reaching out to colleagues from across campus to leverage their knowledge in a way that... read more

Print is Alive!

People have been asking me when I am going to retire for quite some time. I am nowhere near retirement age (I like to think), but they usually say it with that dark, sad “sorry to hear... read more
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