Nov 26th 08 Posted by Brenda Harms

Marketing to the Adult Student

A few weeks ago I had the pleasure of attending and hosting a round table discussion at the International CAEL Conference in Philadelphia. It was a great conference with over 500 in attendance, and, as always, it is so nice to be at a conference that is focused toward adults. In speaking with the Director of Marketing and Communications for CAEL I learned that this was the first year that CAEL had... read more

Nov 20th 08 Posted by Fritz McDonald

Social Media Homework: What I’m Reading

There are a number of excellent books on social media out there and many more on the way. I’ve read two recently that I think everyone should read: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky Both will help you make the case for integrating social media into... read more