Jan 19th 09 Posted by Eric Sickler

Resolutions to Grow By

As the years roll by, my “candid factor” seems to lurch so unapologetically upward that I may well be nearing curmudgeon status well before my time. So it is with just a modicum of diplomacy that I present a handful of New Year’s resolutions that are assured to make you more valuable to your school. And who can’t use some of that? 1. Be a learning machine in 2009. Don’t make a decision about... read more

Jan 15th 09 Posted by Fritz McDonald

Top 10 Digital Promises for 2009

1. I will work from a clearly defined strategy. During last year’s Stamats SIM TCR conference, I asked the audience to demonstrate by a show of hands how many of them were developing Web sites from a clearly defined strategy. About eight hands shot up. It’s high time for colleges and universities to take their Web development process as seriously as they take admissions. The ideal Web plan should... read more

Jan 14th 09 Posted by Eric Sickler

All That [Marketing] Jazz

I’m a musician. After hearing me, some folks might argue the point. But as someone who regularly finds joy, satisfaction, healthy distraction, and artistic expression through music, I often find myself comparing making great music to the magic of creating a great recruitment marketing program. A couple of years ago I attended a remarkable event…a 3-hour performance by an extraordinary quartet.... read more

Jan 7th 09 Posted by Bob Sevier

Marketing Resolutions for the New Year

By the time you read this, New Year’s Day will have passed and we will enter 2009 with an array of unparalleled opportunities and challenges. We offer the following “top 13” to help jumpstart your efforts so you and your institution will be successful in 2009. If you have a question about one of my resolutions please drop me a line (bob.sevier@stamats.com). 1. I will realize that great marketing... read more

Jan 6th 09 Posted by Brenda Harms

Economic Impact on Adult Student Programs

I have been asked several times in the last few months how I think our nation’s current economic situation will impact the enrollment of adult (undergraduate and graduate) students in higher education. Without a doubt, this is a question that is on the minds of people who run adult student programs, and the institutions that benefit from them. I wish the answer were easy, but as with all difficult... read more