Feb 26th 09 Posted by Fritz McDonald

Common Misperceptions About Social Media

Recently, B.L. Ochman, a leading social media strategist and author of the What’s Next Blog, published a piece for Businessweek.com called “Debunking Six Social Media Myths.” It was good, insightful business journalism and in a true 2.0 spirit of collaboration, I’d like to build off her riff and focus this topic for higher education. Here are, then, the 10 most common misperceptions about social... read more

Feb 20th 09 Posted by Brenda Harms

Adult Student Marketing Issues and Challenges

The Stamats SIM Adult Student Marketing Conference is going extremely well. We’ve had an excellent turnout and a lively and interesting crowd. Several key issues have come up during the presentations that have given us a fair indicator of what our participants are most concerned with. First and foremost, we’ve heard a lot about how the current economy is affecting adult student recruiting.... read more

Feb 19th 09 Posted by Brenda Harms

Adult Student Marketing Conference

We’ve launched our first Adult Student Marketing Conference in San Antonio with 120+ engaged, energized participants! To readers who are here, thanks for your contributions to our productive discussions. And to those who are logging in from afar…watch this space for updates and follow-up discussions. Our program is robust, and your involvement–via this site–will benefit all... read more

Feb 17th 09 Posted by Bob Sevier

When Lean Management Turns Mean

More and more, it appears as if colleges and universities have plundered the latest management bestsellers in a hunt for new ideas that will help them survive these challenging times. Conversations and plans are replete with terms like “tiger teams,” “ROI,” “accountability,” and “lean management.” Of the myriad terms in play, it is the last term, “lean... read more

Feb 2nd 09 Posted by Eric Sickler

Recruiter on a Mission: mROI

I’m on a mission, of sorts. Fueled by the perpetual guilt of having sustained an “intuition-driven” recruitment marketing program for my former employer and alma mater for too many years, I have pledged myself to the task of helping college recruiters and recruitment management practictioners understand the inherent dangers of trusting only their gut to judge the impact and potential return... read more