Stamats Focuses on Graduate Students
In just a short few weeks I will be heading off to Boston for the Stamats Integrated Marketing: Graduate Student Marketing Conference that focuses solely on the graduate student population. While I am excited about the program which includes speakers from private (Fordham University) and public (Ohio University), online (Penn State World Campus), and branch campuses (Northeastern State University–Broken Arrow Campus) as well as a terrific case study on the use of social media from Harvard School of Education; what I am most intrigued about is the overarching theme of this event—engaging graduate students in conversations that lead them to enroll.
In the business of higher education we do a great deal of talking, but what does all that talking lead to? If it hasn’t lead to prospective graduate students enrolling in your programs, if it hasn’t helped you to meet your enrollment goals, if it hasn’t helped to shape your marketing strategy…. Why are you doing it, or perhaps more to the point, how could you be doing it more effectively?
Todd Gibby, president of Intelliworks, will share with us his thoughts on intentional conversations to create intentional results. Developing an institutional strategy that focuses on conversation, not for the simple sake of contact, but for the sake of conversion. In the busy world of the prospective graduate student the talking and considering isn’t the hard part, the acting is. It should be a great conversation and personally, I’m looking forward to it!
You really shouldn’t miss the conversation. I’d love to see you in Boston. Come join me and other graduate student marketing-focused minds. Find more information at www.stamats.com/grads.
Stamats Integrated Marketing: Adult Student Marketing Conference (www.stamats.com/simadultstudents) is also quickly approaching and Stamats wants YOUR help with its development. How do YOU stand out in the cluttered landscape of the adult student market?
Everyone is marketing to adult students, but is your program “truly unique”? Tell us about it. We are looking for programs that have managed to accomplish something truly unique—program, delivery mode, marketing strategy, or is it something else entirely? The four most unique submissions will receive a free registration to this year’s Stamats Integrated Marketing: Adult Student Marketing Conference and a spotlight during the session titled, “Truly Unique.”
How to tell us: Send your submission of 250 words or less to brandy.huseman@stamats.com and Stamats will pick four presentations. Please describe the elements of your program that are “truly unique.” If your submission is selected you will be invited to attend the conference as our guest (free registration!) and provide a 20-minute presentation during the session, “Truly Unique.”
Deadline: Selection of the four most unique programs and guest passes will be awarded by December 18, 2009.
Photo by margolove
