Jan 27th 10 Posted by Fritz McDonald

Why I Believe in Strategic Creative: II

The power of a great concept: it’s the essence of strategic creative. All great creative executions start with thinking, and all great creative thinking leads to a great concept. It doesn’t matter what you call it—idea, premise, concept, theme—it matters whether you have one driving your brand campaign, recruiting publications, Web site, fundraising communications… and yes, even your social... read more

Jan 25th 10 Posted by Eric Sickler

Recruitment Messaging: Focus!

Findings from the 2009 FALL TeensTALK® study, administered in November to 500 college-bound high school students across the country, reveal some critically important strategic advice for recruiters who want to make sure they’re sending the right messages to prospective students at the right time. Faithful TeensTALK® blog readers may recall that a few short months ago when the 2009 SUMMER TeensTALK®... read more

Jan 22nd 10 Posted by Brenda Harms

The Data Is In – 2009 Stamats Adult StudentsTALK™

It is always exciting to see much anticipated project results. I am very pleased to see the data from our 2009 Stamats Adult StudentsTALK ™ research. Several months ago Stamats committed to repeating the adult student research that was done in 2008. And it is in no small part due to what had happened in the economy and the questions that were asked about how that might impact adults returning to... read more

Jan 20th 10 Posted by Bob Sevier

Marketing Complexity

A recent White Paper from Unica (Unica.com) offered a very nice summary of the forces that are transforming marketing. The implications for student recruiting and fundraising are clear. The paper suggests that three tightly interrelated megatrends are transforming marketing: The increasing empowerment of the customer The growth of direct and Internet-based media The relentless increase in marketing... read more

Jan 18th 10 Posted by Becky Morehouse

A Lesson from Product Packaging Marketing

As you are undoubtedly aware, and have heard over and over again when it comes to marketing your institution, we are selling an intangible service rather than a product. But there are some interesting lessons to be learned and ideas to be gleaned from the packaged goods industry. Below are a series of questions that product marketers are recommended to ask about their current or future packaging. In... read more