Did you Know? Interesting Stats about Working Moms and Mobile Services
Working moms, defined as women who are employed full-time and have one or more kids in the house, are among the highest spenders in the U.S. on cellular phone services, spending 21% more than the average cell user on their monthly bills.
This is an important stat to consider for higher ed marketing because significant numbers of these “working moms” are the same ones who may be considering attending college to start or complete a degree. Even more compelling is that working moms are 42% more likely than the average cell user to download content to their phone and also are more likely to text. The high spending on cell services coupled with a propensity to download content via cell phone implies that mobile marketing could be an important platform for reaching this audience with product announcements, offers, and other promotions.
At least an idea to kick around at your next staff meeting.
Adult Students your target audience? Learn more. Consider our Adult Student Marketing Conference, February 23-25, in San Antonio, TX. More information at www.stamats.com/simadultstudents.
The study was completed by Scarborough Research, a major consumer research company headquartered in NYC.
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Jolanda Hains
