http://blog.stamats.com/index.php/2010/03/16/the-five-second-brand/ Promises Kept. Fri, 13 Jan 2012 15:00:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://blog.stamats.com/index.php/2010/03/16/the-five-second-brand/comment-page-1/#comment-1578 Kyndra Wilson Wed, 05 May 2010 02:04:49 +0000 http://blog.stamats.com/?p=1474#comment-1578 I encountered a great example of an authentic brand this weekend. The key is that the values of the leadership continue to be primary in everyday decisions so the brand feels authentic even when it's not "on stage" in a marketing/advertising context. The question is this? Is this only possible in small, for-profit entrepreneurial companies or can it be done in higher ed as well? I think, yes. Not without struggle and serious leadership, but yes. Check out the story on the brand blog link. I encountered a great example of an authentic brand this weekend. The key is that the values of the leadership continue to be primary in everyday decisions so the brand feels authentic even when it's not “on stage” in a marketing/advertising context. The question is this? Is this only possible in small, for-profit entrepreneurial companies or can it be done in higher ed as well? I think, yes. Not without struggle and serious leadership, but yes. Check out the story on the brand blog link.

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