Adult Student Webinar
In this world of tight budgets, I am particularly excited about presenting a Webinar focused entirely on adult students on September 23. As many of you know, at the end of 2009 we repeated the 2008 Adult StudentsTALK™ research to get a better sense of how the economy was affecting adult student motivations. And while we may have hoped that they were planning to return to higher education in droves because they were having trouble finding jobs, the data will still be helpful in planning strategic marketing and enrollment management.
I guess it really makes sense, if you think about it, that motivation may have fallen and concerns have risen. It is a frightening time to make a big financial investment. At the same time, those institutions that tell a compelling story and truly help adult students remove barriers are setting a foundation for themselves that will help them well into the future.
Beyond the data and the facts, this webinar will include some very practical strategies and tactics to apply to your adult student program. If you have seen this research and want to share it with your team, or if you would like to use the data to influence your senior administration, this may be a perfect opportunity not only for learning but also for plan development! I hope you will join us—I look forward to seeing you there.
Photo by: UCT Summer School SS60
