Fritz Shares His Blog Post with Karine Joly
I’m happy to turn over my blog this week for a guest post from my good friend Karine Joly. She recently did a knockout presentation on analytics for our SIM Tech Conference and is one of those higher ed web and social media experts you should really pay attention to:
Twitter, Facebook, LinkedIn, blogs, e-mail marketing, web advertising, mobile web and more: so many “new” communication and marketing channels and so little time…
With tighter budgets and shrinking teams, something’s gotta give. But why not stop making these tough marketing decisions based on hunches, guesses and opinions? With the help of online analytics, it’s possible to find out what really works and what doesn’t as more and more constituents rely on institutional websites to power or enhance their interactions with the university.
Yet, according to the State of Web Analytics in Higher Education, a survey completed by 399 professionals working in institutions across the country in May 2010, 72% spend less than 2 hours per week working on analytics. Why so little when 95% already track web data and 92% use the free, powerful and user-friendly Google Analytics?
For Avinash Kaushik, THE analytics guru who gave the opening keynote at SIM Tech 2010, higher education needs people who truly get online marketing. “We need a fresh infusion of people who understand how to use data on higher ed sites to experiment, execute and fail faster,” insists Kaushik.
So, let’s start the social media and web analytics revolution at your institution and others across the country!
You can join the ranks of this new kind of higher ed executives and professionals by learning more about online analytics and/or sharing your success stories with a growing analytics community at www.higheredanalytics.com .
Because benchmarking data has always been crucial to institutional change in our industry, you also should take part in the Higher Ed Analytics Benchmarking Survey. Launched last August, this online survey has collected monthly benchmarking data on 12 online metrics from more than 100 institutions.
The survey opens for about 10 days on the second Thursday of the month. If you complete the survey on a given month, you’ll receive the resulting monthly report including aggregates for the 12 metrics, segmented by institution sizes…and finally find out how your website is doing compared to other institutions.
Photo Provided By: Karine Joly
