Dec 14th 10 Posted by Brenda Harms in Adult Students, Conferences, Featured Articles

2010 Adult Student TALK Research is IN!

Its official, the 2010 Adult StudentTALK™ research has been collected and the data is being crunched as we speak.  I’m really excited this year as we have moved forward with our third consecutive year of gathering information about the factors that influence college choice decisions for adult and what actually motivates them to return to school with their already busy lives. 

In an effort to better understand the consideration adults place on factors like convenience and flexibility, we have expanded our research approach to allow for a stronger analysis of these types of issues.  We all know adults are often willing to pay for additional flexibility (particularly online), so when those surveyed say cost is a main concern we know that there are certainly things your institution can do to trump the cost issue. 

Getting at this type of information and providing a deeper level of understanding in relation to what adult students need from the institution they select are certain to provide good food for discussion when this data is first revealed at the Stamats’ Adult Student Marketing Conference.  I hope you will plan to join us Feb. 15 – 17 at the beautiful Buttes Resort in Tempe, Arizona, for this wonderful conference.  The opportunities for learning are guaranteed to be plentiful with our diverse agenda of speakers, topics, and the wealth of information brought to the conference by our participants.  If you are interested in a few days of conversation and analysis with some of the best in the field of adult student marketing and recruitment, I urge you to join our esteemed conference attendees for this great event.  I hope to see you there. 

www.stamats.com/events/seminars/SIMAdult2011.asp