Tip 3: Increase Perceived Website Credibility and Value
In the last two QuickTAKES articles, we have looked at “standardizing your tasks” and “formatting information for reading and printing first, search engines second.” In this last tip on optimizing for the user experience, we are going to look at different methods for increasing the perceived value of your site.
According to the Research-Based Web Design and Usability Guidelines report, “Based on the results of two large surveys, the most important website-related actions that organizations can do to help ensure high website credibility are to:
● Provide a useful set of frequently asked questions and answers
● Ensure the website is arranged in a logical way
● Provide articles containing citations and references
● Show author’s credentials
● Ensure the site looks professionally designed
● Ensure the site is up-to-date
● Ensure the site is frequently linked to by other credible sites
Photo by: Bull3t Hughes
