Feb 17th 09 Posted by Bob Sevier

When Lean Management Turns Mean

More and more, it appears as if colleges and universities have plundered the latest management bestsellers in a hunt for new ideas that will help them survive these challenging times. Conversations and plans are replete with terms like “tiger teams,” “ROI,” “accountability,” and “lean management.” Of the myriad terms in play, it is the last term, “lean... read more

Jan 7th 09 Posted by Bob Sevier

Marketing Resolutions for the New Year

By the time you read this, New Year’s Day will have passed and we will enter 2009 with an array of unparalleled opportunities and challenges. We offer the following “top 13” to help jumpstart your efforts so you and your institution will be successful in 2009. If you have a question about one of my resolutions please drop me a line (bob.sevier@stamats.com). 1. I will realize that great marketing... read more

Dec 18th 08 Posted by Bob Sevier

The Fierce Urgency of Now

Forty-one years ago, Dr. Martin Luther King, Jr., stood before an assembly of clergy and lay people at the Riverside Church in New York. During the course of his message he uttered a phrase that I believe is especially poignant for the time in which we know live. Speaking about a growing opposition to the war in Vietnam, Dr. King said, “We are now faced with the fact, my friends, that tomorrow... read more

Dec 8th 08 Posted by Bob Sevier

Wise Moves – The Need for Leadership

Last week I had an opprotunity to present a webinar on wise moves in tough times with Kathy Kurz from Scannell & Kurz. Because it is likely that this topic will be with us for a while I wanted to pose a comment and then a question. As I look at our turbulent marketplace, I can’t help think that the most valuable resource of all is not $, but leadership. I think, in many respects, that our... read more