Mar 6th 09 Posted by Brenda Harms

Top Takeaways from the 2009 Stamats Adult Student Conference

As you have returned to your busy life at your various institutions please let me take a moment to remind you all of some of the key take aways from the conference and encourage you to use what you have learned to begin to assess your own institutions initiatives surrounding these issues. I realize these are busy times but the “urgency of now” has never been more significant. First –... read more

Feb 20th 09 Posted by Brenda Harms

Adult Student Marketing Issues and Challenges

The Stamats SIM Adult Student Marketing Conference is going extremely well. We’ve had an excellent turnout and a lively and interesting crowd. Several key issues have come up during the presentations that have given us a fair indicator of what our participants are most concerned with. First and foremost, we’ve heard a lot about how the current economy is affecting adult student recruiting.... read more

Feb 19th 09 Posted by Brenda Harms

Adult Student Marketing Conference

We’ve launched our first Adult Student Marketing Conference in San Antonio with 120+ engaged, energized participants! To readers who are here, thanks for your contributions to our productive discussions. And to those who are logging in from afar…watch this space for updates and follow-up discussions. Our program is robust, and your involvement–via this site–will benefit all... read more

Jan 6th 09 Posted by Brenda Harms

Economic Impact on Adult Student Programs

I have been asked several times in the last few months how I think our nation’s current economic situation will impact the enrollment of adult (undergraduate and graduate) students in higher education. Without a doubt, this is a question that is on the minds of people who run adult student programs, and the institutions that benefit from them. I wish the answer were easy, but as with all difficult... read more

Nov 26th 08 Posted by Brenda Harms

Marketing to the Adult Student

A few weeks ago I had the pleasure of attending and hosting a round table discussion at the International CAEL Conference in Philadelphia. It was a great conference with over 500 in attendance, and, as always, it is so nice to be at a conference that is focused toward adults. In speaking with the Director of Marketing and Communications for CAEL I learned that this was the first year that CAEL had... read more