Jan 24th 12 Posted by Brenda Harms

Preparing for Battle Adult Student Conversations on Campus

Okay, so we all know I tend to lean toward the overly dramatic, but really, I’ve been there. I know how hard some of the conversations can be on college campuses surrounding issues on the needs of adult students. What are schools REALLY doing to make sure that adult students do more than register for classes, but actually graduate—or as Dr. Mark Milliron, chancellor of Western Governors University... read more

Jul 28th 11 Posted by Kati Davis

#StamatsSIM TeensTALK Takeaways

Yesterday a panel of 19 teenagers weighed in on many aspects of their college search at the Stamats Strategic Integrated Marketing Conference (aka #StamatsSIM). Fortunately, you didn’t have to be in Chicago to hear their feedback thanks to live streaming of the session from the wonderful people at HigherEdLive. There was a lively discussion on the back channel throughout the discussion. Here’s... read more

Jul 21st 11 Posted by Kati Davis

TeensTALK Panel to be on Higher Ed Live

Know what you’re doing next Wednesday from 12:30 p.m. – 2:00 p.m.? I wanted to share a little something that might catch your eye… If you’re a higher-education marketing or admissions professional, you need to know. And there’s no better source than a panel of talkative teens that ANY college or university would welcome with open arms. We’re gathering outstanding,... read more

Jun 8th 11 Posted by CJ Cunniff

SIM Tech 2011 Appathon

The introduction Mobile strategies are becoming more important than ever, and there is absolutely no indication that mobile use is going to be slowing down any time soon. In fact, the use of mobile devices for consuming digital information is expected to continue to grow at an exponential rate. An article on MediaPost recently announced that ad spends for paid online search have now reached the 10%... read more

Jun 8th 11 Posted by Julie Staggs

Guest Interview Blog with Joanne Canyon-Heller

Guest Interview Blog—Joanne Canyon-Heller, President of NAGAP and Director of Graduate Admissions, Roosevelt University  Stamats: Why did you choose to be in Graduate Admissions? Joanne: My career in education started in 1980 when I began to teach high school.  I then taught undergraduates for 11 years at National Louis University.  While teaching in college, I began to advise students and teach... read more

Mar 18th 11 Posted by Brenda Harms

SUCCESS! 2011 Stamats Adult Student Marketing Conference

At this year’s third annual Stamats Adult Student Marketing Conference we had two attendees who have actually attended this conference since its inception in 2009.  Following the conference, one of these two distinguished guests said, “The best one yet.” From my vantage point, I could not agree more.  Without a doubt, the conference started off strong as attendees had the opportunity to hear... read more

Dec 14th 10 Posted by Brenda Harms

2010 Adult Student TALK Research is IN!

Its official, the 2010 Adult StudentTALK™ research has been collected and the data is being crunched as we speak.  I’m really excited this year as we have moved forward with our third consecutive year of gathering information about the factors that influence college choice decisions for adult and what actually motivates them to return to school with their already busy lives.  In an effort to... read more

Oct 29th 10 Posted by Fritz McDonald

AMA 2010: A Different Kind of Presentation

I’ve been doing so many conferences this year that my eyes are blurry. In about a week, however, I’ll be doing something genuinely different at this year’s American Marketing Association Symposium for the Marketing of Higher Education—and I wanted to tell you about it in this space. First, I’m collaborating with two people I consider important thought leaders in interactive marketing for... read more

Sep 16th 10 Posted by Brenda Harms

Mark Your Calendars!

I’m thrilled to announce that the 2011 Stamats Adult Student Marketing Conference will be held this year at The Buttes Resort in beautiful Tempe, Arizona.  Please mark your calendars now for February 15 – 17th and plan to join us for this great event.  As I am busily putting the finishing touches on the program schedule I am particularly excited to be able to bring to you sessions that focus... read more

Sep 10th 10 Posted by CJ Cunniff

Aggregation of Marginal Gains – Big Wins with Small Changes!

I’ve asked Avinash Kaushik, our keynote speaker at SIM-TECH 2010 and world-renowned analytics expert, to give us some solid advice on some key areas where he tends to see room for improvement which don’t take a huge amount of time to implement.  The following are his thoughts on the topic. We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. “Conversion Buster.”... read more